A blow has been struck against hunger in Australia today as Foodbank, Australia’s largest hunger relief organisation, announces that seven million serves of food have been donated to Australians in need thanks to its first ever Food Fight campaign.
Several iconic food brands including Kellogg’s, SPC and Ardmona, Wonder White and Helga’s, Vetta, Primo Smallgoods, Moccona and Harris Coffee, partnered with Foodbank to throw their muscle behind a call for much-needed provisions to meet Australia’s growing demand for food welfare.
With Food Fight products stocked in retail outlets across the country, including Coles, Woolworths and IGA stores, Australians could help fight hunger just by doing their weekly shop. Each time one of the participating Food Fight products was purchased, a donation was made to Foodbank for distribution to Australians seeking food relief.
Jason Hincks, Chief Executive Officer of Foodbank Australia, says, “It’s tremendous to see our Food Fight campaign reach its goal of raising seven million serves of food in its first year. This couldn’t have happened without the mighty support of our amazing food industry partners, suppliers, ambassadors and of course the public – who all played their part in our fight against hunger in Australia”.
Celebrity ambassadors and professional chefs who supported the campaign include: Kylie Gillies (The Morning Show), Colin Fassnidge (My Kitchen Rules), Scott Pickett (The Hot Plate), Adam D’Sylva, Jerry Mai, Oliver Gould, Raymond Capaldi and Simon Moss.
The food donated during Food Fight will go towards helping to feed more than 500,000 people in Australia who access food relief each month, including low income families, the unemployed, the elderly and refugees who are struggling to put food on the table.
Jason continues: “This is an amazing achievement, but the fight isn’t over. Over 60,000 of the Australians seeking food relief are still unable to be assisted, with over two thirds of agencies unable to meet the full demand for food relief. So visit our website to sign up as a Food Fighter and find out how you can join the continuing battle.”
For further information on the Food Fight campaign, visit foodbank.org.au/food-fight
P: 02 9963 7835 M: 0404 977 957
Red Agency on behalf of Foodbank
P: 02 9963 7701 M: 0450 417 817
About Food Fight:
Foodbank launched their largest ever campaign, Food Fight, to highlight that the thousands of Aussies go hungry every day are not who you’d think.
Several iconic Australian food brands came together to make a promise that when a Food Fight product was purchased during the month of August, a food donation was made to Foodbank:
• Kellogg’s – All specially marked cereals, including Corn Flakes and Sultana Bran
• SPC – Baked Beans range and Spaghetti range
• Ardmona – Rich and Thick Classic Tinned Tomatoes
• Goodman Fielder – All specially marked loaves of Helga’s and Wonder White
• Rinoldi Pasta – Vetta Pasta range
• Primo – Shaved Honey Leg Ham, Thinly Sliced Turkey Breast and Thinly Sliced Hungarian Salami
• DE Master Blenders – Moccona Instant Classic Medium Roast varieties and Harris Espresso Ground Coffee varieties