Wholesome muesli bars help feed Australia’s hungry

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April 29, 2015

 
Zambrero logoPhilanthropic Mexican franchise Zambrero is partnering with Australia’s largest hunger relief organisation, Foodbank, to tackle Australian hunger through the introduction of two new retail lines.

All natural, superfood-stoked muesli bars go on sale Monday 27 April in two distinctive flavours:
1. Almonds, Honey Muesli, Goji Berries and Amaranth Puff
2. Cashews, Honey Muesli, Lime, Chia Seeds and a Hint of Chilli

“Zambrero sells fresh, healthy, flavorsome Mexican meals for a reason: to help eradicate world hunger,” says General Manager Karim Messih. Zambrero achieves its humanitarian aims through its Plate 4 Plate initiative where, for every burrito or bowl Zambrero sells it donates a meal to someone in need.

“Until now our aid efforts were focused overseas, but on learning two million Australians now rely on food relief we’ve partnered with Foodbank to do something about the hunger problem in our own backyard for the first time.”

Extending the Plate 4 Plate philosophy, each wholesome muesli bar sold at $3.90 will fund a Foodbank breakfast meal for an Australian in need.

“Hunger is a hidden crisis in our own backyard with 1 in 10 Australians – half of whom are children – seeking food relief each year,” says Foodbank Australia CEO, Jason Hincks. “Despite our best efforts over 60,000 people are still being turned away from charities empty handed each month due to a shortage of food and resources. This new commitment by Zambrero will help us to bridge that gap and achieve our vision of an Australia without hunger.”

Like all Zambrero food, the muesli bars are nutritionally sound and developed with maximum flavour in mind. Ingredients common to both bars include rolled oats, honey, brown sugar, butter, pepitas, sunflower seeds, cranberries and almonds.

“Both bars are distinguished by being truly healthy, with no refined sugar and no preservatives, and the chilli lime combo in the cashew bar really zings with Zambrero’s inimitable Mexican flavour,” says Karim Messih.

Zambrero will further support Foodbank through counter sales of take-home packs of Forbidden® Foods Black Rice. Retailing for $7.90, each 500g pack sold will fund the provision of a rice and beans meal via Foodbank.

Zambrero introduced high protein, black rice powerbowls to its restaurant menu in December. It is the only quick service restaurant franchise serving black rice, and it has supply exclusivity from premium Australian supplier Forbidden Foods.

“Our black rice counter displays will include four recipe cards promoting our Foodbank partnership to encourage customers to both eat well and do good,” says Mr Messih.

Foodbank's Sarah Pennell and Zambrero's Stuart Cook Foodbank’s Sarah Pennell and Zambrero’s Stuart Cook

About Zambrero:

Zambrero is a humanitarian organisation committed to tackling world hunger. It currently funds aid and development projects in Africa, Asia, the Americas and in Australia through the sale of healthy, home-grown Mexican food. Zambrero has more than 70 restaurants nationwide and is actively expanding throughout the country and internationally. Zambrero opened its first restaurant overseas in Bangkok in July 2014 and in New Zealand in November 2014. BRW Magazine has recognised Zambrero as one of the nation’s fastest growing businesses for the past four years (2014 BRW Fast 100 list and 2013, 2012, 2011 BRW Fast Franchises lists). Growth has been most rapid since 2012, when there were 20 restaurants.

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